As microbrands continue to become a major force in the watch industry, the market has responded to this enthusiasm in the past few years with the launch of boutique brand-centric trade shows. One of the fastest growing examples of these shows is MicroLUX, which hosted two events in Los Angeles and Chicago in 2019. This was a brilliant chance for enthusiasts of all stripes to examine wares from 36 microbrands across the horological community and witness up close the state of this quickly shifting market segment.
In order to get the best picture of the state of the microbrand landscape heading into 2020, aBlogtoWatch owner, publisher, and editor-in-chief Ariel Adams sat down with diverse marques displaying at MicroLUX Chicago 2019 for a series of in-depth interviews exploring a broad range of topics surrounding the present and future of the industry, including representatives from Monta, Techne Siduna, Aloha Watches, AXIA Time, Ultramarine, SWC, S&B, TWELF-X, Farr & Swit, and Whatsonthewrist. Discover a new favorite microbrand or dive deeper into an existing favorite by checking out the playlist of interviews on YouTube today!