OMEGA celebrated the launch of its newest watch, the Seamaster Diver 300M 007 Edition, with a private affair at The Top of the Standard in New York.
The occasion was shaken (not stirred) by the special guests that included James Bond himself, actor Daniel Craig, as well as 007 film producers Michael G. Wilson and Barbara Broccoli.
As guests arrived at the event, they were greeted by a full display of the unique Seamaster watches worn by the British spy over the past 25 years. James Bond has been keeping the time of his missions with OMEGA watches since 1995’s “GoldenEye” film.
“James Bond shares many of the same qualities as OMEGA, from exquisite style to adventurous spirit and exacting precision,” said Raynald Aeschlimann, President and CEO of OMEGA, as he welcomed everyone to the event. “We can’t wait for everyone to see the new timepiece he’ll be wearing on screen.”
Craig was involved in the design of the watch. “When working with OMEGA, we decided that a lightweight watch would be key for a military man like 007,” he said. “I also suggested some vintage touches and colors to give the watch a unique edge. The final piece looks incredible.”
Wilson and Broccoli said, “Bond’s military experience is a fundamental part of 007’s character, so it is fitting that OMEGA’s new design so cleverly reflects that aspect of his identity. Bond and OMEGA have been synonymous for almost a quarter of a century now, so as we prepare to launch the 25th Bond movie, the timing is perfect to launch the new Bond watch.”
The new Seamaster Diver 300M 007 Edition was purposefully built with the needs of 007 in mind. Crafted from lightweight Grade 2 Titanium, it includes an innovative titanium mesh bracelet, as well as military-style engravings and a vintage appearance thanks to its “tropical” brown aluminum dial and bezel. This non-limited watch will be placed in OMEGA’s iconic current collection and available to customers worldwide from February 2020.
Amongst the many guests in attendance were Paul Wesley, Antoni Porowski, and Sean O’Pry. As an added surprise, the spy-inspired night was concluded with a set from world-renowned DJ, Honey Dijon.
For more on OMEGA, visit www.omegawatches.com.