Once I attended Casio’s launch occasion for the G-Shock X Herschel Provide Co. G-Lide launch occasion, I instantly realized that this new reference GLX5600HSC-3 (aka GLX5600HSC-3CR) limited-edition timepiece was not your common Casio collaboration product. Herschel Provide Co. has their design studio primarily based in Los Angeles, and is most well-known for its backpacks, however what I additionally realized is that they’ve a critically proficient and motivated inventive crew. The ensuing watch that Casio and Herschel produced collectively represents what extra of those restricted version collaborations must be like, providing aesthetic beauty, emotionally gratifying detailing, and a packaging expertise that reminds everybody why individuals in circa 2019 nonetheless actually like conventional wristwatches.
To be taught concerning the venture from Herschel’s perspective, I spoke with Herschel Provide Co.’s Artistic Director Jon Warren in an interview under. Earlier than we get to that, I’d like to supply a couple of ideas concerning the G-Shock X Herschel G-Lide watch itself.
To sum up the timepiece, it imagines itself as what a G-Shock would appear like if these merchandise existed on the time when United States veterans had been coming back from the Vietnam Warfare (and bringing their timepieces again with them). The inspiration for the watch was truly a Zippo lighter from the period that was owned by a soldier and that had “You Can Surf Later” stamped into the metal case. That very same assertion, with the identical font, is stamped into the again of this watch, full with a period-appropriate font. It makes you smile to learn it, and it additionally helps clarify why Herschel determined to make use of the G-Shock G-Lide watch, which is definitely supposed for surfers, with its moon section and tide chart indications on the dial. Don’t miss the progressively “re-trending” detachable metallic “display screen protector” on the case that was popularized within the 1980s.
Further visible inspiration got here from a litany of army gadgets as soon as in style to search out in military surplus shops — therefore, the army khaki inexperienced shade tone, metallic display screen protector, and good-looking, easy appears to be like. My favourite story concerning the growth of the watch is the marginally yellow-toned mineral crystal over the dial. Usually clear, Herschel needed the crystal to be a slight yellow shade with a view to mimic to crystals positioned over sure sorts of in style army flashlights. Casio reportedly first push again, with Herschel ultimately successful on the grounds that it will merely result in a extra cohesive and satisfying product.
The explanation I point out this story is to exhibit how Herschel had a inventive imaginative and prescient, caught to it, and was finally rewarded with a superb end result. While you see collaboration watches that really feel lazy or not significantly impressed, it is actually because somebody didn’t push again laborious sufficient on the model making the watch to persuade them it was well worth the added expense. Seeing the faces of the individuals who skilled the watch (together with my very own emotions), I thank Herschel’s crew for his or her efforts. Now on to my interview with Herschel’s inventive director, Mr. Jon Warren:
Ariel Adams (AA): The Casio G-Shock x Herschel G-Lide product isn’t your typical limited-edition Casio watch. You and the Herschel crew imagined a brand new product primarily based on a specific theme, and also you centered on getting all the main points proper. How would you clarify the idea behind the watch in your personal phrases, and what’s your elevator pitch to somebody who doesn’t know concerning the collaboration to clarify what this very particular G-Shock timepiece is all about?
Jon Warren (JW): When Casio approached us, there was little question concerning the watch we needed to work with. It needed to be the G-Lide tide watch as a result of it’s a basic with a contemporary twist. In browsing, the time period “First Watch” is used to explain the primary individual to the seaside to take a look at the wave circumstances. We favored the way it additionally had a army that means and tied the timepiece’s design to army performance and shade with the efficiency of a tide watch. We drew inspiration from a standard army flashlight for the collaborative timepiece — every thing from the yellow lens, the mil-spec on the watchband, and the engraving on the bottom of the watch.
AA: Casio is thought for a comparatively conservative method to adopting new designs as a result of a lot effort and time are spent validating every new product as becoming throughout the G-Shock product household’s values and sturdiness wants. The Herschel G-Lide is, nevertheless, one of the vital attention-grabbing bespoke G-Shock watches I’ve seen in a very long time. What was Herschel’s secret behind getting Casio to make such a novel creation?
JW: Initially, we all the time wish to work with best-in-class firms. For us, there isn’t any one higher at useful watches than Casio. From there, we strive to determine a purpose for our two manufacturers to return collectively. On this case, the aspect of touring to the seaside seeking waves with the proper watch was sufficient for us to begin constructing the thought. In our first assembly, we handed them a deck with a army file explaining the references, the colours, and path. We had been stoked to get a fast response saying they cherished the path we needed to take.
AA: Emotional hooks are a giant a part of the storytelling behind the G-Shock x Herschel watch. One can simply level out the “You Can Surf Later” assertion stamped into the rear of the case. Level out among the design parts on the watch or the equipment which are designed to have an emotional effort on the wearer as many of those particulars shall be unattainable to identify with out the designer pointing them out.
JW: I’ll reply with an inventory of factors:
-We eliminated all of the pointless verbiage from the face of the watch; we consider in “much less is extra” — plus, it forces you to essentially take the time and be taught concerning the performance of the watch.
-All metallic finishes are Mil-Spec. It was vital for us to ensure it matched our references.
-Mil-Spec Herschel First Watch Division on the Wristband, Ops with for discipline & water in any climate. The army all the time specs out case utilization, it was vital to tie into the story of performance.
-The Casio Watch tin and field packaging ties into the meals rations the GIs would obtain, we thought this could be the proper strategy to introduce the shopper to the expertise proper from the start.
AA: You and I spoke about rising up with Casio watches, in addition to a youth full of tinkering and creativity. How was the G-Shock x Herschel watch design and venture total affected by you having a protracted private historical past with the model?
JW: As designers, I believe we finally attempt to create a mix of previous and new experiences. As a model, we like creating that nostalgic feeling, however with that fashionable twist. All of us grew up both skateboarding, browsing, or snowboarding and G-Shock was an ecclesial model for us. They’re bombproof and we put them to the check. They all the time stood for operate first, which made them trendy. It’s one of many manufacturers on our design bucket listing and it was an honor for them to belief us with the model historical past.
AA: Have you ever ever designed a wristwatch earlier than? As an skilled product designer with every thing from baggage to footwear in your portfolio, speak just a little bit concerning the distinctive challenges — design-wise and production-wise — that maybe stunned you about developing with a wristwatch design?
JW: I favored the problem of making a narrative on such a small space, particularly with a watch that’s so private. It’s in your wrist so you’ll want to see all of it day lengthy. I believe that was the last word problem — the right way to create one thing that’s timeless and advised a narrative on the similar time. I consider we discovered that candy spot, however I believe loads of it comes from the fervour we had for the model. I really feel like we’ve all dreamt of constructing this watch since we had been youngsters.
AA: Once I consider Herschel Provide Firm, I believe first of backpacks. The corporate has developed since then and included extra merchandise and themes into the model. Inform me a bit about how the Vietnam veteran aesthetic and nostalgia of the G-Shock x Herschel G-Lide watch falls into your bigger efforts to maintain including character and story-telling to the model.
JW: Military surplus shops had been the one locations that might make a product that might stand as much as the wear and tear and tear of skateboarding. After we had been youngsters, there actually wasn’t an business making skateboarding garments like there’s right now. So we’d go there as a result of the army would make mass-produced items that needed to operate. We research them and, for a majority of us within the design world, take these concepts and unfold them into the product we make. We additionally like that the worth level was reasonably priced, since, as a child you had restricted funds and also you wanted issues to final.
Thanks once more to Mr. Warren, Herschel, and Casio. Worth for the Casio G-Shock X Herschel G-Lide GLX5600HSC-Three watch is $150 USD. Learn more at the G-Shock website here.