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Interview With Giorgia Mondani

HomeInterviewInterview With Giorgia Mondani InterviewRolexInterview With Giorgia Mondani Giorgia talks about the family business and her favourite watches by Robert-Jan BroerDecember 13, 2019 MIN READInterview With Giorgia MondaniYou’ve seen them on the bookshelves at (vintage) watch dealers and collectors: the Mondani books. We talk to Giorgia Mondani, who joined her family business at a young age and shared her love for (Rolex) watches with her +180.000 followers on her Instagram account.
The Mondani books are massive in weight and size and are a bit more serious than nice looking coffee table format books. These are books with a purpose. They help collectors to research their vintage (Rolex) watches and ensure they know what to look for. As you know, it is all about the details when collecting vintage watches.
I’ve been a follower of Mondani for many years and bought a large number of their books myself. It started with the book on all sorts of Rolex models, but when Mondani began t..

HomeInterviewInterview With Giorgia Mondani

Interview With Giorgia Mondani Giorgia talks concerning the household enterprise and her favorite watches by Robert-Jan BroerDecember 13, 2019 MIN READInterview With Giorgia Mondani

You’ve seen them on the bookshelves at (classic) watch sellers and collectors: the Mondani books. We discuss to Giorgia Mondani, who joined her household enterprise at a younger age and shared her love for (Rolex) watches together with her +180.000 followers on her Instagram account.

The Mondani books are large in weight and measurement and are a bit extra critical than good wanting espresso desk format books. These are books with a goal. They assist collectors to analysis their classic (Rolex) watches and guarantee they know what to search for. As you already know, it’s all concerning the particulars when accumulating classic watches.

I’ve been a follower of Mondani for a few years and acquired numerous their books myself. It began with the ebook on all kinds of Rolex fashions, however when Mondani started to zoom in on particular watch fashions, such because the GMT-Grasp, Submariner, and so forth., I wanted these as effectively. Though mine are in all probability not the most recent editions, they nonetheless usually assist me when I’m researching one thing for an article (or a purchase order). I’m impressed by the quantity of labor that went in these books, each in analysis but additionally within the very detailed images. Giorgia’s father, Guido Mondani, has been a watch collector for a few years and solely began on his 41st birthday. That was in 1986 when his spouse gifted him a yellow gold Rolex ref. 8171. He tried to search out out extra about this particular watch, however there was nothing on the market. His analysis began, and ultimately lead him into publishing a ebook on Rolex watches. The remainder is historical past, as Mondani Books is so well-known for its Rolex publications. Giorgia doesn’t know any higher than her father being occupied with watches, and he transmitted this love for watches to her as effectively. We discuss to Giorgia Mondani, Rolex-fan, and a part of the household enterprise for a few years now.

Are you able to inform us one thing about your background?

GM: Positive. In my teenagers, I used to be knowledgeable tennis participant: I achieved to be among the best 400 gamers on the earth once I was 18. I educated eight hours per day and traveled all around the globe. I gave up once I was 19 as a result of I actually needed to complete my research. Actually, I graduated in international languages at my hometown college, and after that, I went to Geneva for an internship at Antiquorum. It was there that my profession within the watch enterprise began.

The Mondani firm is a household enterprise, was it a logical factor so that you can be part of it?

GM: Sure, once I was finishing the internship on the well-known Swiss public sale home Antiquorum, my dad instructed me they wanted assist to develop our household enterprise overseas. So I got here again and began to work with them. Thus far, I’m nonetheless right here. However it didn’t cease there, and three years in the past, I created one other firm (nonetheless a household enterprise, along with my husband and my mother and father) Mondani Internet: the world’s most dependable community of trusted watch sellers and a specialised social media company on the earth of watches.

Though there are some books on different manufacturers, your major focus is Rolex. Other than the enterprise mannequin, what does this model imply for you personally?

GM: I grew up surrounded by Rolex watches: my dad was an enormous collector on the time, and we attended each public sale in Geneva. So this model has all the time been a giant a part of me. Once I met Daniele (my husband), it turned out he had some Rolex watches as effectively, and he was a giant fan of them. Future, as Rolex saved following me. I take pleasure in sporting Rolex watches, and I feel the model is probably the most highly effective in the complete world. They’re absolutely the market’s dominators…

Are the updates on the Rolex watches and collections and thus the necessity to revise your books a blessing or curse (given the quantities of labor for the comparatively small updates)?

GM: If you end up contained in the watch enterprise, you notice that it’s unbelievable how briskly the market goes. One thing which is up to date at this time is previous tomorrow. I feel the one restrict {that a} paper ebook has are the updates. That’s the reason we’re all the time out there for our purchasers all around the globe to reply to questions, and we provide free updates of each version we launch. And we even have launched the app of just about each title within the Apple retailer.

What are the largest challenges for you in the complete course of, from writing to delivery the books?

GM: “Creating and writing” a ebook takes years of analysis. So we begin to do quite a bit upfront, and we begin accumulating and researching info. Essentially the most difficult a part of this primary step is being 100% assured concerning the info. That’s the reason we all the time collaborate with the world’s most renown specialists, public sale homes, and so forth. Moreover, we all the time wish to have the watches in our possession for taking the pictures. Your entire images course of consumes a whole lot of time. After that, when the structure of the publication is prepared after 1000’s of checks, we now have the print course of. We insist on having the very best high quality out there, that means excessive prices and a whole lot of controls to reaching the most effective outcome. When all that’s achieved, we’re prepared, and it’s time to promote. That’s one of many extra manageable duties, however nonetheless, we’re in 2019, and we promote paper books, so it’s nonetheless fairly a problem. However because of our robust advertising, the huge amount of followers on social media, and critical prospects who comply with us 12 months after 12 months, that’s not probably the most difficult half. The standard management of the package deal and the post-sale buyer care are additionally our robust factors as we spend a whole lot of time, assets, and cash on getting this achieved proper. Fortunately the ultimate result’s glorious as a result of 99,9% of consumers are pleased and all the time spend a number of type phrases on us and provides us good suggestions.

Has all the pieces be lined on Rolex? What must be lined? The place do you continue to see room for a completely new title?

GM: I feel there’s nonetheless quite a bit to disclose, particularly on the subject of classic Rolex watches. It’s sophisticated to get particular info confirmed. But additionally concerning the fashionable market, as a result of as everybody is aware of, even when the manufacturing strategies are superior and glorious, there are nonetheless curious variations in dials, bezels, fingers, inscriptions, and so forth. These variations make the market and collectors curious and “hungry” for brand new info.

What can we anticipate from Mondani sooner or later? Will there be a give attention to different manufacturers as effectively?

GM: Speaking about brief time period tasks, subsequent 12 months can be devoted to classic Rolex Daytonas (the brand new ebook “Self-Winding Rolex Daytona” simply got here out ) and subsequent 12 months we’ll launch the “little brother” Handbook-Winding Rolex Daytona, and to the Patek Philippe Nautilus and Aquanaut, with a brand new, completely contemporary publication popping out within the first semester of 2020.
Speaking about long run tasks, our present via is to stay targeted on Rolex, Patek, and Omega, however you by no means know. We all the time search for high-quality publications to suggest to our purchasers. By way of our web site and social media, individuals are saved updated on new ebook releases.

As you talked about earlier, you additionally began the Mondani Internet platform for sellers the place they’ll supply and commerce watches. What’s the standing of that? Is it profitable?

GM: Mondani Internet is doing nice! The whole lot was born from our intense exercise on social media, and we realized that folks wanted visibility as a result of Instagram and Fb are the locations the place sellers can present their watches at this time. So we specialised in managing and selling watch sellers, watch manufacturers, and public sale homes on the first social media and thru our huge database. Amongst our companions, we now have Chronoswiss, Antiquorum, Christie’s, Bukowskis, and lots of extra. And at this time, greater than 140 watch sellers are promoting with us. However Mondani Internet is rather more than a social media company: it’s the world’s most dependable community of Trusted Watch Dealers: we’re proud to have the ability to assure the seriousness and reliability of each single seller who partnered with us. We present our face and identify for them, and we defend and increase them. I actually assume that there’s no person else on the earth at this time who dares to place his face and identify up for guaranteeing the professionalism of a watch vendor. We rigorously choose each single seller and associate; we don’t wish to have 1000’s and 1000’s of sellers however as an alternative preserve working with a small, chosen, and beautiful amount of watch sellers who can profit from many exclusive advantages.

Are the commerce exhibits nonetheless important for you with the lively use of Mondani’s social media accounts?

GM: For us attending the exhibits continues to be a precedence as a result of it’s our likelihood to satisfy our sellers, to construct a robust relationship with them, and to hearken to their wants. Constructing and sustaining relationships are the bottom of our work and have our major precedence.

Are you able to share with us what your favourite Rolex watches are (plural, I’ll make it straightforward for you) and what’s your favourite non-Rolex watch?

GM: My favourite Rolex watch in our assortment is the Rolex Day-Date ref. 118238 in yellow gold that Daniele gifted me at our marriage ceremony. Typically talking, the Rolex watch I want is the Daytona Paul Newman mannequin, a real legend! And the GMT-Grasp Pepsi on a Jubilee bracelet. Not as a result of everybody needs one and may’t discover or purchase it, however as a result of I actually take pleasure in sporting it.

I like the colours. And my favourite on a regular basis watch is the Rolex Submariner Hulk as a result of I discover it extraordinarily comfy and since I like inexperienced. All these watches had been additionally thought of great and protected investments. I take advantage of the previous tense as a result of at this time’s costs are loopy, and we don’t know what’s going to occur with quotations subsequent 12 months.

As for my favourite non-Rolex watch that we now have in our assortment, it’s the Patek Philippe Nautilus ref. 5711. And for a sentimental purpose: it was my present to Daniele for the beginning of our daughter Mia. My favourite non-Rolex watch, usually, is the Omega Speedmaster, as I discover its historical past extremely fascinating.

Final however not least, as an writer on watch collector’s books: what’s your greatest recommendation to starting collectors moreover shopping for a Mondani ebook?

GM: You mentioned it accurately by stating “moreover shopping for a Mondani ebook“ as a result of that might have been my first recommendation within the phrases that info and information is the important thing to begin accumulating in one of the simplest ways. One other suggestion is to decide on your watch, not for trend or developments, however because of your analysis. One other piece of recommendation is to not belief all the pieces you learn on the web and see on social media. Make investments time in deciding on good sources and particularly, the wonderful watch sellers.

For extra info, go to the Mondani Books web site here. Find out about Mondani Internet here.

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