With a distinctive and vibrant design largely unchanged since its 1967 introduction, the Doxa Sub 300 series is perhaps one of the most easily recognizable diver models in the current watch market. Although the brand has kept the core concept remarkably true to its roots over the years, Doxa still leaves room for interpretation with this formula in its lineup, and perhaps no experiment in recent years has been met with as much fanfare as 2020’s Sub 300 Carbon Aqua Lung US Divers. The interpretation of this iconic ‘60s form into ultramodern carbon composite was a risky play that resonated wildly with enthusiasts, but a limited production run and relatively steep price tag kept that model out of the hands of many. Doxa returns to this advanced material for 2021, delivering a full standard production run of carbon Sub 300 models in the complete rainbow of the brand’s varied dial colors. The new Doxa Sub 300 Carbon COSC series offers an intriguing mix of old and new, combining the classic ..
While vintage-inspired reissue models form the backbone of many brands across the modern watch industry, perhaps no company has embraced its back catalog as thoroughly and extensively as Longines. The Longines Heritage series is a meeting place for vintage designs of nearly every stripe from early pilot chronographs to classic naval deck watches. The super compressor style Longines Legend Diver has been the face of this eclectic series since its introduction in 2007, with a wide variety of sizes and variants over the years. Longines adds even more variety to the Legend Diver line for 2021, adding splashes of color to the classic 42mm model in deep degradè blue and brown. The new blue dial and brown dial Longines Legend Diver models give this classic design a new personality, influencing its character in dramatically different ways.
The 42mm stainless steel case of the Longines Legend Diver is instantly recognizable, with long tapering lugs, a narrow polished external bezel, and of cou..
The natural beauty of Japan has been at the heart of Grand Seiko’s design inspiration for the past several years, with models inspired by everything from snowdrifts to tree bark to the delicate tones and textures of cherry blossoms. One of the standout examples of this philosophy is the 2019 Seasons collection, a series of four North American exclusive designs aimed at highlighting the unique seasonal feel of Japan at different times of the year. Grand Seiko has returned to this concept for 2021 with the GMT Seasons collection, which breaks down the year further into the traditional Japanese concept of sekki. Sekki, or seasonal phases, are the 24 distinct phases of the Japanese natural year, with six each for spring, summer, fall, and winter. The new Grand Seiko GMT Seasons series includes the Grand Seiko SBGJ251 Shunbun, Grand Seiko SBGJ249 Shōsho, Grand Seiko SBGE271 Kanro, and Grand Seiko SBGE269 Tōji, showcasing the brand’s naturalistic design ethos with both Spring Drive and Hi-Be..
Few automotive brands can muster the kind of immediate emotional reaction that Aston Martin does. Just those two simple words conjure up images of the elegant winged logo, stunning design, refined British performance, victories at the 24 Hours of Le Mans, and of course, the world’s most famous superspy. The Aston Martin name carries a certain amount of cultural gravitas, and any sort of official partnership with the automaker is highly sought after. Girard-Perregaux is taking the reins as the new official watchmaker for Aston Martin, officially announcing a wide-ranging partnership that will include several limited-edition models for 2021.
While release dates and details for Girard-Perregaux’s Aston Martin limited editions have not yet been released, the brand has announced a robust co-branding package that will include sponsor space with the new Aston Martin Cognizant Formula One team. Girard-Perregaux is set to debut on both the cars and the wrists of team drivers Lance Stroll and f..
With China becoming one of the world’s most important luxury market over the past several years, watch brands have increasingly turned to designs tailored to the Chinese market or referencing Chinese culture. Perhaps the largest category of these are watches commemorating Chinese New Year, with brands across the industry developing limited-edition variants referencing the animals of the Chinese zodiac. Boutique haute horlogerie brand Konstantin Chaykin has been a prolific part of this trend since 2019, and as the Year of the Ox begins in 2021 the brand has turned its eye toward an unlikely inspiration on this Chinese holiday: ancient Greece. The limited-edition Konstantin Chaykin Minotaur revamps the brand’s signature pareidolic “Wristmon” concept with a brand new complication and a mythical new theme centered around the legendary bull-headed monster of the Knossos labyrinth.
The 42mm case of the Konstantin Chaykin Minotaur shares much of its overall form with the rest of the brand’s ..
While the ongoing global COVID-19 pandemic continues to impact nearly every major in-person event, signs of a return to physical trade shows are beginning to appear on the horizon for the watch industry. COUTURE has just announced new dates for its planned physical show, now scheduled for August 24 – August 26, 2021 at the Wynn Las Vegas hotel, with a preview on the evening of August 23. COUTURE joins a growing list of watch and jewelry industry trade shows, including Watches and Wonders as well as JCK, to announce physical event plans for 2021, but the changing landscape surrounding the pandemic and associated restrictions leaves several questions up in the air.
Although the event was initially planned for early June 2021, COUTURE’s switch to a late August schedule increases the likelihood of more widespread vaccination and more relaxed domestic and international travel restrictions surrounding the show. In addition, the new dates place the COUTURE show concurrent with the Las Vegas ..
One of the strangest side effects of the ongoing global COVID-19 pandemic on the luxury watch industry is the rise of what might be called “phantom limited editions.” With so many events postponed or canceled, 2020 brought with it a wide crop of limited-edition models commemorating things that never actually occurred, and perhaps the highest-profile example of this is the series of designs Omega released for the (currently postponed) 2020 Summer Olympics in Tokyo. This “phantom limited edition” concept is beginning to drive massive collector interest, as searches for Omega Olympic models were up over 200 percent in 2020 on the popular online watch trading platform Chrono24. With this swelling consumer interest, and with major international events like the Olympics still very much in doubt for the foreseeable future, Omega is doubling down on the phenomenon in preparation for the upcoming Winter Olympics, currently scheduled for early 2022 in Beijing. The new Omega Seamaster Diver 300M ..
2021 marks the 230th anniversary of Girard-Perregaux, and while the brand has an extensive history its focus is firmly on the future of the watch industry. To this end, the historic marque has launched its first ever e-commerce platform, and to celebrate this debut the brand has created a special limited edition variant of the modernist Laureato Absolute sports watch. The new limited edition Girard-Perregaux Laureato Absolute Wired takes a futuristic, exotic material approach to one of the brand’s hallmark designs, providing a stunning kickoff to its new online sales platform.
The aggressive lines of the integrated 44mm case follow the classic Laureato formula, but the Girard-Perregaux Laureato Absolute Wired interprets this shape in unique carbon glass. Formed by joining alternating layers of carbon fiber and fiberglass together under immense heat and pressure, the resulting material is lightweight, extremely strong, and takes on a unique striated appearance. The main body of the cas..
As the global COVID-19 pandemic drags on, the watch industry continues its efforts to adapt to the changing market landscape. Physical trade shows such as Baselworld were obviously an early casualty of the lockdowns and travel restrictions put in place due to the pandemic, but a continuing demand for new timepieces has led to a shift toward digital release events and online trade shows across the industry. Trade show giant Watches & Wonders has just announced its schedule for 2021, signaling a potential sea change as vaccines begin to roll out and an end to global pandemic restrictions draws closer. Watches and Wonders calls its 2021 plan a “phygital” experience, dividing its plan into two separate digital and in-person events in April 2021 with potential for more events later in the year. First up is the Watches and Wonders Geneva 2021 Digital Salon, an online-only event showcasing 38 brands from April 7 to April 13, 2021. Shortly afterward, Watches and Wonders will follow up with the..
Avant-garde Swiss brand Hublot has a proud history of working with modern artists, creating unique riffs on the brand’s core designs with art world powerhouses such as Shepard Fairey, Richard Orlinski, and Maxime Plescia-Buchi. The latest name to join Hublot’s growing stable is Japanese graphic artist Takashi Murakami, who translates his cheery signature “Smiling Flower” motif to the canvas of the Classic Fusion line. The result is the limited edition Hublot Classic Fusion Takashi Murakami All Black, which transforms the iconic flower into a three-dimensional rotating centerpiece while creating a dramatic statement that cheerfully defies the urge to appeal to all tastes.
The 45mm black ceramic case of the Hublot Classic Fusion Takashi Murakami All Black is a familiar starting point to build on, with its angular integrated lug form and signature H-screw bezel design. At 45mm, this is likely to be a bold case on most wrists, even considering both the slimming effect of black finishes an..