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Watches

Hands-On: Objest Swiss Automatic Watch

Objest watches began as the Objest design studio by Jared Mankelow in England. The idea was that Objest would be an all-purpose industrial design firm, given that Mr. Mankelow has worked with a number of major consumer electronics firms around the world. Objest watches would be a product division, whereby the firm would produce watches. Why watches?
That is a very good question. I’ve found over the years that watches — as an industrial design product category — have the ability to attract the attention of a broad spectrum of design professionals. It isn’t that many of these people set out to make waves in the wristwatch industry, but rather that watches themselves as design projects are apparently like catnip for engineering-savvy creative souls. Jared of Objest describes some of this emotion by suggesting that watches are particularly difficult to get right and that’s their inherent challenge — as well as the extremely broad “angles” of approach that people can take when designing a ..

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Watches

The Citizen 0200 Automatic Watch With Movement That Merges Japanese & Swiss Craftsmanship

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In the several hundred-year history of horology, a mere decade is a blip. In the realm of technology, it is practically an epoch. These two worlds combine today as Japan’s Citizen watches releases its first newly developed mechanical movement since the year 2010. After an 11 year wait, Citizen now launches a brand-new mechanical movement and wristwatch to house it. The mechanism is the Citizen Caliber 0200, the product of a technology and technique exchange between Switzerland and Japan.
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Situated in a traditional nerve-center of Swiss watchmaking, the watch movement maker La Joux-Perret was acquired by the Citizen Group back in 2012. It was always the Group’s intent to maintain a large degree of independence to the still Switzerland-run movement maker, while actively incorporating traditional Swiss movement design and decoration techniques with the honed skills of Citizen’s micro-mechanical engineers back in J..

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Watches

Designing Custom Timepieces With The Victorinox Swiss Army MY INOX Tool

Watch collecting, at its heart, is a hobby about personal expression. Finding the perfect watch for one’s taste and budget is one of the great journeys in watch enthusiasm, and oftentimes, the end result is a compromise between the ideal dream watch and what’s really on the market. The rise of online customization tools has allowed enthusiasts to create a truly one of a kind expression of their own tastes, helping to eliminate the creative compromise. Victorinox Swiss Army’s MY INOX configurator tool is one of the most varied and deep in its price range, bringing together over 15,000 potential combinations of dials, case materials, straps, protective bumpers, custom engravings, and included custom Spartan Swiss Army knives to its rugged INOX sports watch. Three members of our team have taken their own approaches with this new customization tool, showing off their personal styles and exploring the depth and breadth of the Victorinox Swiss Army MY INOX configuration experience.
Sean Lor..

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Watches

Hands-On: H. Moser & Cie Swiss Alp Watch Final Upgrade With Vantablack Dial

What is left to say about the H. Moser & Cie Swiss Alp watch, at this point? Intended as a tongue-in-cheek dig at the world’s most famous smartwatch, nobody expected it to become the niche hit it now is. After several iterations, we see the release of the H. Moser & Cie Swiss Alp Watch Final Upgrade, which will be the last piece in the collection. With that classic Moser sense of humor, the Vantablack dial has a seconds subdial done to resemble the “spinning” loading icon that Mac users are all too familiar with. Limited to 20 pieces, the Swiss Alp Final Upgrade also retires the downright drool-worthy tonneau-shaped HMC 324 movement.
The Swiss Alp Watch Final Upgrade incorporates some of Moser’s signature touches, like the use of Vantablack and the unmarked dial (you can’t print on Vantablack). Vantablack is the blackest manmade material, and my first interaction with it was when Moser released its Endeavour Perpetual Moon Concept back in 2018, and I can’t describe it better now than ..

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Watches

Watch Angels Connects Consumers With 100% Swiss Made, Original Watches At Cost Or Wholesale Prices

Watch Angels is a new 100% Swiss Made solution for getting enthusiast-grade crowd manufacturing watch projects from the idea phase to final, wearable wristwatches. Traditionally, wristwatch manufacturing projects require expensive middlemen or unreliable relationships with suppliers. Effective operations and logistics are also crucial in getting any wristwatch project done on time, on budget, and with the expected quality and guarantees.
Then, above all, in the traditional space, price is set by using “the factor,” which is a multiplier of all costs — and all the margins — in the supply chain. This pricing style leads to many of the inflated margins consumers complain about today. Watch Angels does not incur these costs because it produces in-house — and because the community itself provides the marketing. The model works by setting a fair price for all.
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Importantly, Watch Angels also provides that extra layer of what is often missing in the relationships many en..

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Watches

Mauron Musy GMT Sport Watch Reviewed: 100% Swiss, 300M WR Without Gaskets

The Mauron Musy GMT Sport reference MU04-203 is a luxury watch that is 100% Swiss-made. We’d hate to burst anyone’s bubble, but there’s a good chance a scary-large portion of Swiss luxury watches couldn’t (and indeed don’t) make the same claim. This five-man team, armed with a solid engineering background and a discerning choice of Swiss suppliers, has been in the game for eight years, making slow but steady progress in fine-tuning their wares. Let’s see where they are at right now.
Cutting to the chase here, the Mauron Musy GMT Sport watch is priced between $12,900 and $13,900, which is ambitious not because it doesn’t have the hardware to support it (it does, and we’ll get to that soon), but because that’s big money for a small brand. But consider this: Some three decades into the renaissance of Swiss luxury watchmaking, it’s very likely there are more disillusioned or just flat-out bored luxury watch buyers out there than ever. Some of them had three decades of experiencing all the..

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Watches

“Swiss Crafted” Mark Offers More Swiss Alternative To “Swiss Made”

A number of watchmakers based in Switzerland have been experiencing an interesting marketing problem over the last number of years. The solutions to the problem have been remarkably inventive and varied — and yet none has quite yet caught on like the mark they wish to supersede. The issue at its core is simple: How does one luxury watchmaker explain in clear terms to a consumer why its products are differently priced than seemingly similar watches from an another “Swiss Made” brand? For example, why is one Swiss Made watch priced at $2,000, when an ostensibly similar watch costs $20,000? Often, the difference is related to the quality of the components, the cost of labor, the level of decoration, and how much of that watch was actually produced and completed in the country of Switzerland.
The complaint for many watchmakers who operate in Switzerland is that “Swiss Made,” as a legal term, doesn’t necessarily mean the watch is entirely, literally Swiss-made. A watch with most of its par..

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Watches

Book Review: The Golden Age Of The Swiss Wristwatch

HomeBooksBook Review: The Golden Age Of The Swiss Wristwatch BooksBook Review: The Golden Age Of The Swiss Wristwatch Best post-WWII collection of watch print ads you can find by Tomas RosputinskyMarch 18, 2020 MIN READBook Review: The Golden Age Of The Swiss WristwatchThe Golden Age of The Swiss Wristwatch book is not only a showcase of beautifully crafted ads but also an amazing source of information and inspiration for watch collectors.
I flipped through the entire 350 pages of the book on the first night it reached me. And I did the same on the second night. I apologize for the post-it notes sticking out of the pages, but I had to mark all the surprising discoveries instantly. Want a teaser? If you remember my ode on the Christopher Ward Trident C60, you know how much I like power reserve watches. In The Golden Age of The Swiss Wristwatch book, there are only three full-page ads on Heuer. The last one dated from March/April 1953 shows an automatic Heuer with a playful power reserve..

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Watches

Who Will Save Swiss Made?

Switzerland hopes consumers will associate the term “Swiss Made” with high-quality, high-design, and forgivably high-prices. Many wristwatch consumers around the world still associate watches with the label as being of higher value. In 2020, the essence of the term is in danger. As applied, “Swiss Made” does not require timepieces to be entirely produced in Switzerland or to use Swiss labor. How might current events such as the COVID-19 coronavirus and China’s poor economy have an effect on both the essence and application of Swiss Made in the near future?
While “Swiss Made,” as a protected term, does indeed apply to a range of products, the primary use of the term is associated with wristwatches. In fact, my understanding of relevant Swiss law suggests that, while timepieces have a series of specific rules as to how and when “Swiss Made” can be applied, the law is more open when it comes to the “Swiss Made” label as being applied to other products. This is not surprising because it i..

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Watches

HORAGE Tourbillon 1 Watch To Be Most Affordable ‘Swiss Made’ Of Its Type

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In contemporary fine watchmaking, the tourbillon represents the holiest of Swiss values: performance at any price. A tiny mechanical whirlwind spinning on your wrist is an animated reminder of this value and why tourbillons are so venerated among timepiece aficionados. Invented in the late 18th century by the grandfather of modern watchmaking to make clocks and watches more accurate, the tourbillon in wristwatch form is all about celebrating the manual dexterity and training required to both construct and assemble this miniature sandwich of gears, screws, and bridges. The tourbillon is also the ultimate symbol of horological appreciation. To wear one implies its owner enjoys timepiece collecting enough as a hobby to seriously invest in it.

In 2020, the Swiss tourbillon takes the shape of the times. This era is defined by a fervent pursuit of efficiency, so, in tourbillon terms, that means getting authentic Swiss quality at a onc..