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Longines Unveils Silver Arrow Watch

Designing a dressy timepiece is an exercise in nuance. Within the compact and usually minimalist confines afforded by these watches, the smallest adjustments – be they changes in proportion, visual balance, or small decorative touches – can have a massive impact on the character of the overall design. Over its nearly 190 year history, Longines has proven this concept time and again, and affords enthusiasts a window into the evolving language of these designs through the brand’s broad and eclectic Heritage collection. For its latest addition to this series, Longines returns to 1955, reviving one of its most charismatic midcentury designs. The new Longines Silver Arrow handsomely captures the optimism and understated charm of the mid-‘50s with a handful of modern refinements.
The stainless steel case of the Longines Silver Arrow is clean and classical in form, with enough unique flair to set itself apart. The mirror polished smooth bezel is wide enough to have its own presence in initia..

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Undone Unveils Limited-Edition Popeye & Friends Watches Boxset With Five Exclusive Slots For ABTW Readers

Amid the meticulous and occasionally high-strung world of watch enthusiasm, the long-standing tradition of character watches is an important reminder that horology can be light and playful as well. Hong Kong-based Undone has based much of its catalog around this idea, creating unique character-inspired designs around everything from the Monopoly mascot to Batman. One of its greatest successes in this space to date is Undone’s El Capitan, combining elements of the classic Tudor Submariner “Snowflake” together with classic cartoon character Popeye the Sailor. For 2021, Undone is expanding on its Popeye partnership, creating an exclusive limited edition boxset collection with a newly reworked Popeye design as well as two new watches dedicated to Popeye’s longtime love interest Olive Oyl and his burly nemesis Brutus (or Bluto, depending on who you ask). This new Undone x Popeye & Friends Boxset brings together three unique and charming designs for only 50 sets, with five of those sets avai..

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Louis Erard Unveils Limited Edition Excellence Émail Grand Feu Watch

Enamel dial finishing is an art unto itself in watchmaking, and among this labor intensive discipline few processes carry the prestige of the traditional Grand Feu enamel technique. While Grand Feu has been used in horology for centuries, the complexity and difficulty of the process has traditionally confined this finish to high-end luxury models. Louis Erard looks to change this preconception with its first major release of 2021, bringing the richness and tradition to a somewhat more democratic price point. With a timelessly clean dress design and an impressively affordable take on the classic Grand Feu enamel dial, the new limited edition Louis Erard Excellence Émail Grand Feu stands as an impressive dark horse contender in this traditional dress watch segment.
While on the large side for a dress design at 42mm wide, the stainless steel case of the Louis Erard Excellence Émail Grand Feu is pure classic dress watch in its design. A fully polished finish, rounded case sides, an elegan..

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Casio Unveils Limited Edition G-Shock MR-G Kachi-Iro Collection

Within the extensive stable of Casio’s rugged G-Shock line, the luxurious MR-G series occupies the very top of the hierarchy. MR-G often combines the best of Casio’s quartz and connected technology with world-class finishing and design inspired by Japanese culture, and for the line’s first release of 2021 the brand continues this trend. For these models, the inspiration is kachi-iro, a deep navy blue pigment that has been the color of victory in Japan for centuries and was often used as decoration on traditional samurai armor. The limited edition Casio G-Shock MR-G MRGB2000B-1A and Casio G-Shock MR-G MRGB2000R-1A combine this traditional color with unique materials, a variety of finishing patterns, and a dazzling array of features for a striking, unorthodox, and durable take on luxury watchmaking.
Both the Casio G-Shock MR-G MRGB2000B-1A and the MR-G MRGB2000R1-A begin with the hefty angular integrated case of the MRGB2000 series in black DLC-coated titanium, treated with a deep layer..

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Maurice Lacroix Unveils Aikon Venturer GMT Watch

While the integrated bracelet, Gerald Genta-inspired sports watch trend is currently dominating the upper echelons of the luxury watch market, the style has only recently begun to wend its way into more affordable price brackets. Maurice Lacroix is something of an early trailblazer to this trend, with the stylish integrated Aikon forming the backbone of its lineup since 2016. With its central position in the brand’s stable and the integrated design hype showing no signs of slowing, it’s only natural that the brand chooses to update the Aikon as its first major release of 2021. This time around, Maurice Lacroix expands on the more sporting focused Aikon Venturer sub-line, bringing together a popular complication in two new colorways. The new Maurice Lacroix Aikon Venturer GMT offers a surprisingly distinct character from the base Aikon series, refocusing the design as an interesting blend of traditional and avant-garde sports watch elements.
The 43mm stainless steel case of the Maurice..

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Seiko Unveils Prospex SLA049 And SLA051 Dive Watches Commemorating Naomi Uemura

The 1970 Seiko 6105 is one of the most enduring and revered references in the brand’s long history. The wide, rounded cushion case and classic Seiko diver dial have become icons among enthusiasts, with Seiko releasing both faithful recreations and stylish modern reinterpretations in the past few years. As part of its 2021 novelties, Seiko aims to bridge the gap between these two approaches, bringing together the original proportions and design of the 1970 original with a dramatic new textured dial treatment and a thoroughly modern movement. While the 6105 line may be best remembered in the West on the wrist of Charlie Sheen’s Captain Willard in the seminal war film “Apocalypse Now,” Japanese enthusiasts associate the watch with famed Japanese adventurer Naomi Uemura, who used the 6105 on a solo dog sledding expedition from Greenland to Alaska between 1974 and 1976. Both the limited-edition Seiko Prospex SLA049 and Seiko Prospex SLA051 aim to commemorate the adventurer’s life on his 80t..

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Omega Unveils Seamaster Diver 300M America’s Cup Chronograph

March 6 to March 21, 2021 marks the 36th running of the prestigious America’s Cup yacht race, set to be hosted in the waters around Auckland, New Zealand. Since 1851, the race has stood as the pinnacle of the sport, with challengers from around the world fighting for years for a chance to qualify. While the event itself is one of the oldest continuously run international sporting events, Omega has a long America’s cup history of its own, with a legacy of limited edition Seamaster and Speedmaster models produced for both competing teams and the event itself since 1995. As the new event draws near, the brand has produced a special variant of its Seamaster Diver 300M Chronograph to celebrate (although this is the second model the brand has produced to commemorate the 36th America’s Cup). More than just celebrating the prestigious race, the special edition Omega Seamaster Diver 300M America’s Cup Chronograph introduces several unique features to the Seamaster line that may point the way fo..

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Luminox Unveils Bear Grylls Air Watch

Although the partnership between Luminox and famous wilderness survival expert Bear Grylls is relatively young, only starting in 2020, the pairing has already been prolific with six co-branded models in the initial lineup. Luminox expands this lineup further for its first major release of 2021, creating a new model aimed at the globetrotting outdoor adventurer. The new Luminox Bear Grylls Air combines the brand’s chunky, aggressive design philosophy with classic pilot and GMT watch cues, while paying tribute to the renowned adventurer with a handful of bespoke nods.
The 45mm stainless steel case of the Luminox Bear Grylls Air follows the bulky, masculine pattern used in other members of the Bear Grylls line, with pronounced squared-off crown guards balanced by a 9 o’clock case side flange and a flared semi-attached lug treatment. With the use of stainless steel, this shape takes on a different character, featuring a mix of polishing, vertical brushing, and horizontal brushing that, in..

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Milléchron Unveils the Monarque M Dive Watch, Now With a New Top-Tier Micro-Rotor Movement From Vaucher

Sponsored post presented on aBlogtoWatch by advertiser Milléchron unveils the latest extreme version of the acclaimed Monarque dive watch, the Monarque M, now equipped with a new top-tier micro-rotor movement from Vaucher. The updates make it the first and still only watch in the world to use this variant of the micro-rotor movement, and take the line in two very different directions. The Monarque M Saffron receives a rich yellow treatment, while the Monarque M Stealth takes the opposite approach with a fully blacked-out look, both offering a combination of color, style, and Haute Horlogerie not offered anywhere else.
Monarque M Saffron
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Perfect for summer, the Monarque M Saffron takes inspiration for its name and color from what many consider the rarest and most valuable spice. It is extremely rare to find a sports or dive watch in just the perfect, rich shade of yellow with an Haute Horlogerie movement, and a micro-rotor no less. The brand describes it as the per..

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Carl F. Bucherer Unveils Adamavi FullCalendar Watch Series

The Adamavi line has always been something of a dark horse in Carl F. Bucherer’s stable, offering a simple and traditional counterpoint to the complex and sporty designs that dominate the brand’s catalog. The marque has shined a spotlight on this collection for its first major announcement of 2021, bringing two new complications to the series with four unique variants. The new Carl F. Bucherer Adamavi FullCalendar line takes an old school approach to its complications and overall layout, but adds uniquely modernist touches to set itself apart from the pack.
The overall form of the Carl F. Bucherer Adamavi FullCalendar’s 39mm stainless steel case is dressy and elegant in its simplicity, with a clean mid case topped by a narrow polished bezel. Carl F. Bucherer takes a more distinctive turn with the line’s lug architecture, dividing the series into two unique styles. Adamavi FullCalendar models with leather straps take a slim and traditional approach, with fully polished straight lugs. F..