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Watches

Watch Review: Wilbur 2020 Automatic Launch Edition JWA

Jason Wilbur is the talented designer behind the still-fresh Wilbur Co. watch brand. He is based right here in Southern California and has a background in both graphic and industrial automotive design. Most watch collectors know Wilbur’s work in the form of the iconic Tread 1, a luxury belt-driven watch produced by the American brand Devon. Founded by Scott Devon, the Devon brand made a name for itself with the over-the-top design of the Tread 1 and Tread 2 watches, as well as the fact that they were powered by small one-step motors and used an integrated circuit board. These are electronic elements, and they proved quite controversial in the market of mostly mechanical watches. Devon is actually going to make a re-appearance in 2021, but back in 2020, Jason Wilbur launched his own brand — with an entirely mechanical watch.
Professionally, Jason Wilbur has more or less stopped designing for third parties and is now all about the Wilbur brand. His particular form of optimistic pop-mach..

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Watches

Accomplished California Designer Jason Wilbur Launches New Watch Brand

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Jason Wilbur is a name known among the wristwatch collector intelligentsia, but until recently, he’s never had his name on a watch. 2020 saw the launch of WILBUR, the most important step in the watch design career of Mr. Wilbur, who is a graduate of the prestigious Art Center College of Design in Pasadena, California, where other contemporary watch designers have also studied. Like a number of wristwatch designers before him, Jason Wilbur intended to specialize in automotive design — which he did, and that resulted in a decade-long career leading Honda’s Advanced Design department, a “Skunkworks-style” arm of Honda’s Research & Development department.
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Wilbur left Honda with the opportunity to lead an electric vehicle known as Brave, but starting his own brand had been something persistently on his mind. Wilbur describes the compulsion to start his own brand as having stemmed from his desire to want more creati..